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Welcome
to
VERC
Presentation
Project Project Title: Title: Promoting 100% Sanitation, Hygiene Behaviour and Safe Water through Capacity Building of Community Institutions
Project Period: Project Period: October 2003 –March 2009
Project Area: Project Area:
| District | Upizala |
64 Unions and 7Pourasavasin 8 Upazilas of 6 Districts of the Country. |
| Rajshahi | Mohanpur,Bagmara |
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| Chapai-Nawabganj | Bholahat,Nachol |
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| Naogaon | Manda |
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| Chittagong | Sitakunda |
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| Bhola | Lalmohan |
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| Cox’sBazar | Teknaf |
Project Cost: Project Cost: Taka -21,89,51,222.00
Elements of Hygiene Promotion Elements of Hygiene Promotion
Hygiene promotion is an approach to prevent water and excreta related diseases through the widespread adoption of safe hygiene practices. It begins with and is built on what local people know, do and want.It is a holistic approach that includes raising awareness on good hygiene behavior, (including proper management of menstruation by adolescent girls and women), safe water and sanitation.
Principles of Hygiene Promotion
•Encourage participation
•Start where people are
•Respect community culture and beliefs
•Acknowledge community strengths
•Encourage informed decision taking
•Develop community’s capacity to take action
Levels of hygiene promotion Levels of hygiene promotion:
•Personal hygiene[includingmenstrual hygiene]
•Family hygiene [includingFood hygiene and Solid waste Management]
•Community hygiene [includingSchool and public places]
Sequential Steps in Hygiene Promotion:
•Providing hygiene education for critical awareness of community people
•Facilitating the process for effective hygiene practices and
•Measuring changes in hygiene behaviour
Hygiene Promotion Messages:
| Personal Hygiene | Family Hygiene | Community Hygiene |
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1. Safe water use 2. Sanitation 3. Food hygiene 4. Environmental sanitation-Solid wastes-Liquid wastes |
1. Safe water |
Hygiene Hygiene Promotion Promotion Strategies Strategies:
Hygiene promotion activities begin with the analyses of the situation of hygiene behavior by the community from time to time. For effective hygiene promotion software activities must be complemented by necessary hardware initiatives in an integrated manner. The process given below aims to achieve thiswith the community:
Step-ICommunity situation analysis
Step-IIIdentify high risk practices
Step-III Identify audience who carry out high risk practices
Step-IVIdentify best practices which enhance safe hygiene practices in the community
Step-VMessage positioning
Step-VIIdentify and select effective communication strategies
Step-VIIDeveloping audience specific supportive materials for disseminating messages
Step-VIIIStrong facilitation followed by development of action plan
Step-IXParticipatory assessment of safe hygiene behaviours

Importantcommunity targets: |
Methodologies: |
| 1.Women/ mothers |
1.employing PRA tools |
| 2.Children (community/slum, school) |
2.use of appropriate IEC materials |
| 3.Men and community leaders | 3.utilizing positive deviance approach |
Session schedules: Timing: Frequency: Venue:
Facilitation Process Facilitation Process
Hygiene campaigns: Hygiene campaigns:
•Community cleanliness, observation of water points and latrine maintenance, observation of solid waste and waste water management, cultural events based on present status and discussions for nextsteps etc….
Lessons learned:
•Behaviour practices are tradition bound thereby it takes time inpromotion process
•Participatory approach, tools, techniques plays very positive role in hygiene promotion
•Lack of infrastructuralfacilities –a key constraint in hygiene promotion
•Lack of initiative to address public place hygiene promotion
•Public/private offices, industrial installations lack in sanitation provision including gender
•High potency chemicals/pesticides on indiscriminate use in agriculture -a threat to public health interest
•Sale of unsafe fast food at school gates in rural areas -a health hazard
•Hotel restaurants do not maintain hygiene standard as of food and water for lack of monitoring
•Students are the most enthusiastic actors in hygiene promotion
Recommendations:
Workshop on National Hygiene Promotion Strategy

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